Thursday, April 16, 2009

SCHOOL IS....

Have you seen the orange "SCHOOL IS _______" billboards around town with an invitation to go to "www.school4you.ca" and fill in the blank? For a couple of weeks, people were wondering who was behind the campaign. Was it part of the Minister of Education's "Dialogue with Albertans"? Was it from the Fraser Institute? The ATA? PIA?

Nope.

It's from EPSB. I had to keep the secret for a while, but now it's out in the open. We are trying a new type of campaign, one intended to provoke thoughts and memories. What does school mean to you? How does it make you feel? Why is it important to society? Today, I gave a "School Is ______" button to the Mayor at the City Clean Up Launch. He asked what it was all about and I filled him in. He then filled in the blank: "School is... EVERYTHING!"

I agree. But then, I'm biased.

To me, school is the foundation upon which everything else is built. School is the guiding light out of the dark alleys of poverty, racism, abuse, hopelessness and neglect. School is the path to health, happiness and well-being. School is the pillar of a democratic society. School is more than just a training ground for future employees, it is the birthplace of citizenry. School is where we create a vision of the future.

School is... essential.

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